Today I got a few things to update you on. First let’s start with my CPA project. I spent a few hundred on this project so far. While the number one goal from this project is to learn what to do and what not to do. The project is losing money like any project in the beginning base on PPC traffic. I am getting really good data from this. Small upfront income from marketleverage, newsletter subscribers I can market to later, and what ads are dead in the water and others I can tweak. I am stopping this project for the moment.
Because I have bought 2 websites that need the PPC traffic more than my other project. I just can’t afford to fund them both. Plus these sites are worth the money to be spending on PPC traffic. The first site is a clickbank product and the other is a squeeze page in the same niche. Although the squeeze page gives away an ebook you can find really easy if you looking for it. But beginners don’t know what to look for so my site will help them.
Once I got the squeeze page transferred to my server. I set up my mailing list form using aweber and set up the followup emails if a person signups on the 1st their last email is on the 28th. I know a lot of people say don’t promote products right away provide value by giving away more free content. However, in this niche all the information needed is in 3 products starting with beginner to pro. The last product being best to turn a beginner into a pro and most importantly is a recurring payment product.
I used my personal clickbank account as the affiliate for all 3 products (that include my own product). I set it up that way just in case I resell the clickbank site. I will still make money promoting it on my mailing list. Each subscriber is worth up to $100. Now my goal is to get subscribers. While many people first step would be to “try” to get cheap targeted traffic. Often times targeted traffic isn’t cheap when it comes to PPC. Top affiliates and product owners have no problem spending upwards to $30 per click because they know the value of their subscribers.
I don’t have that type of money nor is my subscribers value is worth enough to even think of spending that amount of money per click. However, I do know my subscribers value which is $100. I have no problem spending up to $1 per click. Even a 1% conversion rate could make me break even. So I am going to start my PPC campaign using adwords today and make tweaks here and there as the results come in.
First product (my product) is promoted 1 week after the subscriber has signed up to the mailing list. So I am going to set a budget of $20 a day for 7 days and sales should be coming in on day 7. I am going to take a week break like Dean, Paul, and Mitch suggested I do. The only time I am going near my laptop is for one hour a day to check emails and the campaign.
Also, my good friend Caden (owner of cddhosting) and I decided not to run a wordpress theme shop. Although in the future we just might or I just might open one. It seem like a good business to be in. There are endless designers out there with cool designs sitting in there head waiting for a client to say design whatever you want. With the right budget I could make a successful wordpress theme shop doing what a rich man once told me. (Well he made sure I never forget it)
Pay others to do what you don’t know how to do, don’t get paid enough to do, and don’t want to do. In other words, you should be doing nothing but signing checks! In my case making paypal payments.
Goals When I Get Back
- Make sure my campaign was profitable or at least on track to be profitable.
- Finish my niche mini blog and sell it.
- Sell my 6 poker blogs I used for article marketing. (Very useful for ranking for low competition keywords)
- Check on the traffic on my poker news since I hired a blogger to do 3 posts a week for a month.
- Do a ton of article marketing creating articles with my new article marketing tool.
Until I get back, I hope you all have a great week and profits come to you all.
as well.